Pay Per Click Campaigns ( PPC )

Search engines have two types of listings: those that are paid for, which are usually distinguished as "sponsored links" and those that are organic. To the right is a screen shot of a Google© search results page.

The listings in red are paid ads, and the listings in the green area are organic results.

The advantage of paid search is that you can have almost immediate results. After doing extensive keyword research you can determine which keyword/phrases you wish to target in a PPC campaign. You can then bid on these keyword/phrases to ensure prominent listing. The down side of this is that it can cost money. But the upside is that you are guaranteed traffic at a price you know and can control.

Another advantage of a PPC campaign is that it can be highly targeted. If you are a business that is mainly targeting customers in Ireland you can specify this in your campaign. This will make your campaign more cost effective as unwanted traffic is minimized.

We can assist in a number of ways. We can setup a PPC campaign for you with an agreed budget and actively monitor the campaign on a regular basis. Alternatively we can help train someone in your organization to maintain a campaign in-house.

Learn more about pay per click campaigns and discuss a campaign strategy for your site when you contact us.